The partnership will see WWE support the Special Olympics’ Play Unified Campaign, which fosters friendships, understanding, and inclusive communities among people with and without intellectual disabilities by uniting them through the power and joy of sports.
#WWESuperstars will participate in Play Unified events with Special Olympics athletes from around the world and they will utilize its global platforms including WWE Network, television broadcasts, live events, and digital and social media to generate awareness and support for the Special Olympics.
“Special Olympics and WWE have an authentic, shared value of creating understanding and inclusion and celebrating diversity. We are thrilled that WWE is joining us in Playing and Living Unified,” said Special Olympics CEO Mary Davis. “When an influential entity, like WWE, publicly demonstrates their support for Special Olympics and marshals its support around us, that’s an incredibly validating signal to our 4.5-million Special Olympics athletes that says ‘you count, you’re not invisible, your life matters.’”
Special Olympics is a global movement that unleashes the human spirit through the transformative power and joy of sports, every day around the world. They empower people with intellectual disabilities to become accepted and valued members of their communities, which leads to a more respectful and inclusive society for all.
Using sports as the catalyst and programming around health and education, Special Olympics is fighting inactivity, injustice and intolerance. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown to more than 4.5 million athletes in nearly 170 countries. With the support of more than 1.4 million coaches and volunteers, Special Olympics delivers 32 Olympic-type sports and more than 108,000 games and competitions throughout the year.
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