The fifth edition of the FIS World Snow Day was a global success with over 600 events in 42 countries and an estimated 620,000 participants.
The aim of the annual World Snow Day is to get as many children and families as possible outside to explore, enjoy and experience snow sports. Every year, World Snow Day has enjoyed steady growth in the number of events and participants. World Snow Day is part of the FIS Bring Children to the Snow campaign, which has the aim to increase participation in snow sports among the next generation.
World Snow Day is traditionally held on the third weekend of January. This year, the event broke all previous records for communication with the World Snow Day message reaching over 100 million people.
